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Hi I’m Kelly

I'm a Product/UX Designer based in Dublin with over seven years of design experience, split between physical product design and digital UX. I hold a BSc in Product Design and a Professional Certificate in UX Design, and I've spent the last four years as the sole designer at SEAtS ONE, a B2B SaaS EdTech platform that helps universities manage student engagement, retention, and compliance.

Earlier in my career, I spent three years designing physical products at Stayhold, a start-up making car accessories, safety products, and packaging that ended up on shelves in retailers like Walmart and Lidl (you can see more of that work on my Behance, linked below). That work, going from a sketch to a manufactured product used by real people, is where my instinct for user-centred, problem-first design actually comes from.

At SEAtS ONE, I bring that same instinct to digital products. I built the company's design system from scratch, now used by 11 engineers and 4 QA across everything we ship, and I work end to end: research, wireframes, prototyping, high-fidelity UI, and developer handoff. Clarity, simplicity, and accessibility are non-negotiable in what I design, and I've been an early adopter of AI tools in my own process, from Figma AI to hand coding a small freelance site after an AI-assisted design-to-code export.

Outside of work, I'm usually planning my next hike or trip, hunting down a new food spot, or getting lost in interior design inspiration.

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mcguinnesskelly1@gmail.com

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Home – Kelly McGuinness Portfolio

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Hi I’m Kelly

I'm a Product/UX Designer based in Dublin with over seven years of design experience, split between physical product design and digital UX. I hold a BSc in Product Design and a Professional Certificate in UX Design, and I've spent the last four years as the sole designer at SEAtS ONE, a B2B SaaS EdTech platform that helps universities manage student engagement, retention, and compliance.

Earlier in my career, I spent three years designing physical products at Stayhold, a start-up making car accessories, safety products, and packaging that ended up on shelves in retailers like Walmart and Lidl (you can see more of that work on my Behance, linked below). That work, going from a sketch to a manufactured product used by real people, is where my instinct for user-centred, problem-first design actually comes from.

At SEAtS ONE, I bring that same instinct to digital products. I built the company's design system from scratch, now used by 11 engineers and 4 QA across everything we ship, and I work end to end: research, wireframes, prototyping, high-fidelity UI, and developer handoff. Clarity, simplicity, and accessibility are non-negotiable in what I design, and I've been an early adopter of AI tools in my own process, from Figma AI to hand coding a small freelance site after an AI-assisted design-to-code export.

Outside of work, I'm usually planning my next hike or trip, hunting down a new food spot, or getting lost in interior design inspiration.

Background shapes

mcguinnesskelly1@gmail.com

Home – Kelly McGuinness Portfolio

Projects

About me

Home

Background shapes
Background shapes
Background shapes
Background shapes

Hi I’m Kelly

I'm a Product/UX Designer based in Dublin with over seven years of design experience, split between physical product design and digital UX. I hold a BSc in Product Design and a Professional Certificate in UX Design, and I've spent the last four years as the sole designer at SEAtS ONE, a B2B SaaS EdTech platform that helps universities manage student engagement, retention, and compliance.

Earlier in my career, I spent three years designing physical products at Stayhold, a start-up making car accessories, safety products, and packaging that ended up on shelves in retailers like Walmart and Lidl (you can see more of that work on my Behance, linked below). That work, going from a sketch to a manufactured product used by real people, is where my instinct for user-centred, problem-first design actually comes from.

At SEAtS ONE, I bring that same instinct to digital products. I built the company's design system from scratch, now used by 11 engineers and 4 QA across everything we ship, and I work end to end: research, wireframes, prototyping, high-fidelity UI, and developer handoff. Clarity, simplicity, and accessibility are non-negotiable in what I design, and I've been an early adopter of AI tools in my own process, from Figma AI to hand coding a small freelance site after an AI-assisted design-to-code export.

Outside of work, I'm usually planning my next hike or trip, hunting down a new food spot, or getting lost in interior design inspiration.

Background shapes

mcguinnesskelly1@gmail.com